PAUL MITCHELL - DIRECTOR

Turtle Wax's message - "Protect the body, free the soul" - tells drivers not to hold back, skids and all. The teams at the agency, The Mill and Mill+ added a filmic quality to the spots to achieve a higher degree of storytelling, Mitchell told us. "This really sets the tone for who Turtle Wax is. They want people to get out and really drive their cars - that's the spirit of the film."