PAUL MITCHELL - DIRECTOR

Telemundo says the language of the brand campaign “embodies the new voice and the spirit of today’s Latino.” 

 

“By taking these bold steps to redefine our brand we want our consumers to know we’re going on this journey together,” said Barroeta. “With so much of Telemundo’s focus firmly set on the future, it was a natural time to look at our brand identity moving forward.”

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Telemundo Uses Massive World Cup Audience to Launch Rebrand – Adweek

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http://brief.promaxbda.org/article/telemundo-unveils-together-unstoppable-during-world-cup