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The North Face "Apex Flex"
Director:
Paul Mitchell
Production:
Mill+
Agency:
Sid Lee
The perfect storm is no match for the Apex Flex, The North Face’s latest addition to their line of outdoor gear. Director Paul Mitchell of Mill+ teamed up with Sid Lee to create ‘Apex Flex Rain’, which features the form of the jacket reimagined using CG rain and water elements.
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