The North Face "Apex Flex"

 

Director:
Paul Mitchell

Production:
Mill+

Agency:
Sid Lee


 

 

The perfect storm is no match for the Apex Flex, The North Face’s latest addition to their line of outdoor gear. Director Paul Mitchell of Mill+ teamed up with Sid Lee to create ‘Apex Flex Rain’, which features the form of the jacket reimagined using CG rain and water elements. 

© Paul Mitchell  2019