NFL 2017 "Hope" film

 

Director:
Paul Mitchell

Production:
Elastic

Agency:
Grey New York

 



 

The “hope” trailer features cinematic cuts of NFL players Landon Collins, Von Miller, Dak Prescott, and Earl Thomas, along with newcomers Myles Garrett and DeShaun Watson.

“You’re getting a different take on these athletes because it’s not them in action moments, it’s them as humans,” Miguel said. “You’re getting how majestic they are.”

variety.com/2017/tv/news/nfl-marketing-campaign-1202549174/

© Paul Mitchell  2019